Looupe Zen's blog: "LooupeZen"

Summary

Get aware of the Penalties levied by the search engine and how to avoid the negative factors. Learn about the SEO company Canada service providers to make a positive difference to SEO efforts.

Body

This is an era of competition and continuous changes in the field of web technologies.  There is a lot going on in the field of Search Engine Optimization Toronto that can send positive signals for SEO success. The search engines look at a variety of signals before they decide a harsh penalty for the violation of SEO. Thus, it is essential that one is working in the right direction of social media marketing Toronto as well as email marketing services Toronto while avoiding the negative factors. Still, there is always a risk of accidentally spamming. When looking for a
PPC company Toronto, make sure that the team is well aware of the things that they are not supposed to do.

SEO company Canada - What aspects to avoid for
 Whether looking for Google AdWords Toronto or PPC in Toronto, there are certain negative aspects that can easily surface. So let’s focus on things not to do.

• Avoid shallow content as Panda is sure to target poorly written content that lacks substance. Look for a competent SEO company Canada that has a team of experienced content writer who can churn out quality web content. A predominant amount of so-so content can be a serious threat to your SEO efforts.
• Avoid cloaking or sophisticated hiding. What one is talking about here is how the search engines are shown a totally different version of the site than what humans see. Keep in mind that the Search engines are not going to like this, and one could get banned for this kind of efforts.
• Avoid stuffing keywords and keep in mind that is not only one of the most common spam tactics on the books, but also the oldest one. Look for a reliable team of SEO Canada for your efforts. Use the right words in the right amount to be found on the web. If you decide to paste those words many times in a row, well this is only going to drag your ranks to the bottom.
  
  
  
  
  
• Avoid hidden text as many website owners can try to hide the text they don’t want humans to see. The simplest trick is to make the text white so that it
  blends with a page’s background. Well, this is very much like spamming, and moreover the Search engines are not going to like it one bit.

• Avoid overload of ads and this is often referred to as Top Heavy. Here, one finds it hard to find the actual content with in a slew of ads, and this can leave the user frustrated. It is a mistake to keep your online visors searching for useful content.

Watch out for Google updates and see as to what the search engines do not like aspects. If your website is infringing on copyright law, then you are sure going to be on the wrong side of Google. Google is even known to ban itself, as an example can be given when it banned Google Japan as it was found that the division had been buying links.  The bottom line is that one has to follow Google’s rules and avoid any dishonest tactics and shortcuts to reach the top.

Barbara Bakeris a freelance writer and editor of a well followed the online column. She writes for many online publications, and here she pens thoughts on the right SEO Canada tactics to followed by Toronto paid media marketing company.