I'm glad that Samuel L Jackson finds his iPhone so useful, or maybe just the endorsement fees.  I do think the commercial needs a little more realism. I dont have a problem believing he plays golf, or that he has a date night.  I don't believe he mixes up how many ounces are in a cup.  What I have trouble believing is that he has to make his date soup.  Soup does seem to be a common theme in these commercials.  He's Samuel L Jackson!  If he needs to make soup for his dates, how do all the guys in the rest of the world keep up?  Nah what I see it is more like this:

Sam:  Hey, thanks for coming over

Date:  Not a problem Mr Jackson

Sam:  now why dont you run out and get me some tacos, then when you get back, take your clothes off

Date:  Sure thing Sam, I mean, Mr Jacoson

Date: *swoons*  (thinks) I hope he's free next week.