In the race for riches in the sports world, NASCAR is on the right track. The National Association for Stock Car Auto Racing is one of the most popular and fastest-growing spectator sports in the US. NASCAR runs more than 100 races each year in three racing circuits: the Busch, Craftsman Truck, and its signature Nextel Cup Series. Featuring popular drivers such as Jeff Gordon and Dale Jarrett, the Nextel Cup alone draws more than 7 million fans to the tracks each year. In addition to organizing and promoting the races, the association negotiates broadcast rights and licenses the NASCAR brand for merchandise. NASCAR was founded in 1948 by Bill France Sr. and is still owned by the France family.
