Jeff Walker's Brainchild
Product Launch Formula is the brainchild of Jeff Walker. Now in it's second edition it has proven to be one of the most powerful and profitable courses for many of the students who have applied it's principles.
When launching any product, whether it be online or offline, it is important to have a 'battle plan'. You need a step by step checklist of all the things you need to do to ensure that everything goes smoothly on launch day. Launching a product can be a particularly challenging task, especially for beginners, so it is always helpful to be able to leverage the knowledge of more experienced people to give yourself the best possible chance of success.
Before you get ready to sell anything, you need to make sure that all the pieces of the puzzle are in place. Make sure that your sales letter is proofread and that your order process works seamlessly. You should also consider letting your merchant account know that you'll be expecting a high volume of sales flow through your account. Failure to do these things can mean your launch turns into a disaster. The last thing you want is to have people trying to pay you money but find themselves unable to for one reason or another.
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