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The impact of the financial crisis has not yet subsided.• Louis Vuitton's parent company LVMH Group in the third quarter of this year fell 0.6 percent,luxury goods giant Richemont earnings fell significantly in 2009.Relative to designer handbags and shoes,jewelry,diamonds,watches and other "hard luxury" is operating bleak,the famous Bulgari Jewellery Group first half net loss of 40 million euros,Tiffany's fourth quarter profit fell 75.6% annual profit fell 32 percent.At the same time,the major luxury brands have increased the pace of expansion in China.In July this year,as the general manager of Cartier Eastern Region of China,Ms.Jane Yavin was promoted to Chief Executive Officer,with overall responsibility for Cartier's most strategic business operations in China.For this has been more than 160 years of history of the luxury brands to achieve growth in China,the mainland market Jane Yavin has fought for many years to prepare.
Watches and jewelry go hand in hand
From 2008 Geneva quality mark the beginning of the movement,Cartier jewelry from French masters,senior complex function watch area ambitious goal has been all too clear.October 29,Cartier held the "Advanced tab series" The media preview for the first time to the media over the years of R & D results - advanced complex functions movement.November 1,the series officially listed in the Chinese mainland.This only reflects the Cartier watch in the professional field into determination."Three years ago,Cartier decided to global president is committed to developing advanced complex watch,we have an expansion of more than 3000 square meters of R & D centers on the basis of the watch factory Ruishilaxia Xiade Fang,put a lot of manpower and financial resources.Cartier hope that through this series,and its centuries of watchmaking tradition and extraordinary creative ideas to flourish."Jane Yavin explains.
is a complex watch besides the basic timing functions,but also has some special features of complex mechanical watches,such as the three asked,tourbillon,perpetual calendar,chronograph,hollow and perspective,etc.,most of the functions of daily life areis not required,but the traditional point of view of the mechanical watch movement made,they are a manifestation of craftsmanship and superb
, technology,is the essence of the manual tabulation.In many emerging markets,complicated watches infancy or in rapidly rising."I think a lot of potential in this market,especially in China,along with the growth of the watch professional media and the Internet to accelerate the dissemination of information,complicated watches gained more and more successful men like it,become a symbol of their identity."Jane Yavin said.
In fact,in the history of the Swiss watch,in 1965 had "quartz disaster",the impact of the Swiss watchmaking industry far-reaching.Until 1985,only to regain the mechanical watch market.Now,twenty years later,by means of a variety of sophisticated techniques,mechanical watches renaissance culminated complex functions global watch market is growing rapidly.However,at the same time,the rapid development of mechanical watches,there are still worries."The reason why a high-level complex features watch collection worth,because it carries the craftsmen were numerous efforts and better technology.With the growing number of computer-generated movement,may have brought the traditional manual tabulation industrygreat impact and threat."a luxury brand stakeholders says.
Cartier Chinese "dream"
1992,Cartier Nanjing Road in Shanghai,Manhattan had the first concession counters,not the first to bring the most high-end products,but the perfume,leather goods,eyewear frames,lighters and other ancillary products.Until 1997,the Chinese economy has been a new development in the aftermath of the Asian financial crisis,Cartier was at The Peninsula Beijing flagship store opened the first true sense,the "elite troops" jewelry and watches launch.Since then,as early into the Chinese luxury brand,Cartier for its unique creativity and rich cultural heritage,quickly open the Chinese luxury goods market."China Cartier,it has become one of the world's most important markets.We highly value this global president of double-digit annual growth market.China is a huge market,so the market environment in every city,there are some areasdifference,but the luxury goods market is very optimistic."Jane Yavin said.
through the test of the financial crisis,the major luxury brands more aware of the importance of the Chinese market.Cartier also recognize Chinese cities is branding,strategy to consolidate the image of the fortress,and the second-tier cities will be deeply rooted in the Chinese market,the key to success.This year,Cartier Yaga faster rate of expansion in China's second-tier cities,open boutiques in Changsha,Wuhan,Ningbo and other cities.Currently,Cartier boutiques in China has reached 30,also has more than 50 special retail stores and nearly 50 Cartier glasses and our distributors,and in subsequent years,the number of these boutiques will also add atimes,in order to better cover the national market.
After years of intensive,Cartier in China has become one of the most popular luxury brands,and even during the financial crisis,sales are still double-digit growth rate.But for Cartier fine jewelry market share in China in the Cartier very cautious,but stressed that he is the jewelry of the "emperor" of the title."In recent years,Cartier in China will further increase the expansion of the market.We will open more boutiques and authorized retail stores in the Northeast,the West and the Yangtze River Delta and other regions in the works,we will continue to work from the width andexpand the breadth,more in line with the needs of the Chinese market."Jane Yavin said.
train young customers
as the luxury market leader,Cartier attaches great importance to the younger customer groups,such as Cartier chose a lot of new media to meet the needs of young consumers
, in the network media,Cartier has become the market leader.
In addition,from the beginning of October,Cartier in
cartier replica jewelry, Tianjin,Shenyang,Hangzhou and other second-tier cities tanks TANK roadshow series watches,watch the fight on that basis,"the first piece of luxury in life."Tank TANK series stainless steel models are the most expensive,at about 2 million.Next year,Cartier will launch a series of more affinity works,such as rings,cufflinks,earrings and other jewelry,these works more vivid colors,designs and more lively."In addition to high-end customers,we will focus on those who have not yet become Cartier customers,but hope Cartier entered the hall of consumer groups." Jane Yavin
