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November 19, sources said Belle, footwear leading shares, next year will lose business in the Mainland power of attorney of the American brand Tory Burch, Tory Burch is responsible for the employees of the business in the Mainland said Belle, "seeking only to make money," unable to take care of the company in other needs of the brand image plastic stand, therefore terminate cooperation.
The analyst pointed out, does not rule out that there is The agency brands dissatisfaction Belle trade-off, "burning bridges" event will continue to repeat itself.
"Breathing shoes" concept famous Tory Burch Sale, Belle multiple agents brand, the Tory Burch through Belle in the Mainland has opened up to 340 points of sale.
Founder and Chairman of the Tory Burch revealed Belle will expire at the end of this year, next year not to renew. Starting next year in the major cities of Beijing, Shanghai and Tianjin, three self-mode operations, the sale of the rest of the second and third tier cities, and then handed over to the mainland of high-end footwear brand Nissin agent.
Tory Burch is responsible for business in the Mainland employees disclosed with Belle cooperation during the period in the past five years, the latter "only care about making money", and only focus on sales growth, coupled with the many types of self-and agent brand positioning is not enough clear, unable to take care of and to meet the development needs of the company brand image.
Tory Burch Nissin selected as the new second and third tier cities in Mainland business agents over the past ten years is mainly related to the high-end brand, Tory Burch Outlet believes its agency business of the company is more competent than Belle. Tory Burch's first Asian flagship store has just opened in Hong Kong last week, the company plans next year to increase the number of outlets to 20 Hong Kong and Macau.
Since the beginning of the end of next year Belle, Tory Burch will close or refresh the current 340 sales points in the mainland, and the new point-of-sale, five years of self-employed sales point is expected to reach 80, the dealer will reach the point of sale 382.
