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Some of the Ulysse Nardin Replica Watches_Ulysse Nardin watches_ulysse nardin el toro replica produ ced with Schnyder at the helm include the trilogy of astronomical watches crated in 1985. The famed Astrolabium Galileo Galilei has a clear relationship between time and the heavenly bodies in space that determine time on Earth. The complex trilogy has the added fame of being entered in The Guinness book of Records.
speaking of the luxury goods market, Schnyder is adamant that there are two categories: mass luxury and luxury for ladies. “Technically, luxury means that you don’t really need it, and Ulysse Nardin falls within the niche luxury market” he says of the watch brand which is known amongst a circle of high profile society members worldwide. “In our world, there are not so many mechanical watch making companies with their own innovations” he says. “Tradition alone does not make a watch. A lot of makers who are in Switzerland would probably make it bigger in the United States” he adds. “There are so many consumer products in the past that were considered a luxury which just are not today” he observes.
What is the key to Ulysse Nardin Replica Watches_Ulysse Nardin watches_ulysse nardin el toro replica’s success? “Definitely the product” replies Schnyder. “Ours is not a fashion company, but we always come up with the most innovative designs” he states. “The Nardin family scored many successes when they owned the brand, they were however affected during the time Switzerland was hit by the quartz watch craze” explains Schnyder.
According to Schnyder, it is skill that sets watchmakers apart. “The year 2000 was a boom year for watch making industries - everybody was short of stock. No one could buy the movement off the rack and there was also a shortage of skilled people” he says. “That is when you are set apart, if you don’t have the parts, you have nothing to sell” he affirms. “In Switzerland, I never buy in quantity, as I need the product of skill rather than of quantity” he shares.
When speaking of the World Watch and Jewellery Show held every year in Switzerland, Schnyder is very much a Basel rather than a Geneva fan. “The image of Ulysse Nardin is much better represented by the Basel Fair” he says. “Basel is an amazing fair and it will always be the one for me as long as the other watch makers are there” he says with a smile.
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