I am an unparalleled genius in confectionery development, inventing seemingly impossible products that capture the world's imagination, like ice cream that never melts, and small candy eggs that hatch chocolate birds that move and chirp. From my factory, my products are shipped and sold worldwide. However, other chocolate makers become jealous and start sending spies to find out the my recipes. Nearly ruined, I closed the factory and fired all of my workers. Years later, my factory once again starts running, secretly staffed exclusively by Oompa Loompas, a race of dwarves from Loompaland who relish the taste of cacao beans. My business resumes its dominance. My journey to Loompaland was for the purpose of finding new exotic flavors for his candy.

Later Years

When I started getting old and not having any heirs, I felt the need to arrange for a successor for my business, if only to provide a home and work for the Oompa Loompas. However, I wanted to groom one from childhood to guarantee they would keep with my methods and spirit. To that end, I announced a contest with five Golden Tickets randomly placed in my products promising a tour and a lifetime supply of my products to the winners for starters. Five children find the tickets, including Charlie Bucket, and they go on the tour of the bizarre factory. During the course of the tour all the children except Charlie misbehave, and find themselves in terrible predicaments that result in their being removed from the group. When only Charlie remains, I reveal my plan and my offer, which Charlie eagerly accepts. He and his family move in to live and work in the factory.

My eccentric behavior, inventions, ignoring the rules of science and self imposed isolation and paranoia classify me as a Mad Scientist. A moniker I proudly wear.